Narrow by design
A single clear promise means faster setup and fewer surprises.
We craft focused, high-impact utilities that make e-commerce frictionless. Clever solutions, zero bloat.
Made for merchants
Bootstrapped with care
Each app does one valuable job exceptionally well. Install in minutes, save time for years.
Turn abandoned 404s into another chance to sell.
Roughly 3 in 4 visitors who reach a 404 leave and do not return. Backtrail catches those high-intent shoppers at the dead end, guides them back to a useful destination, and shows you the revenue opportunity you protected.
Know what’s broken before your customers do.
Few things are more frustrating than knowing something is wrong with your shop—but not knowing what, where, or how long it has been costing you sales. Store Ranger patrols your storefront, tests the paths shoppers rely on, and shows you exactly what passed or needs attention.
We’re always exploring small, useful ways to make running a Shopify store feel simpler.
Software shouldn't need a manual, a demo call, or sixteen settings screens. We build calm, dependable tools that earn their tiny spot in your stack every day.
A single clear promise means faster setup and fewer surprises.
Set it, forget it, and get back to running your business.
Questions happen. When they do, a real person answers quickly.
Curious about pricing, setup, or whether one of our apps is right for your store? Start here.
We're polishing the first releases now. Join the waitlist and you'll be among the first merchants invited to try them.
Yes. Backtrail works with your storefront, while Store Ranger patrols the live pages and purchase paths your customers use. Both are designed to work cleanly across modern Shopify themes.
No contracts, no setup fees, and no surprise tiers. Our apps use simple monthly pricing and can be cancelled anytime.
Reach out through the Say hello form. We keep our products focused so support stays personal, fast, and useful.
Questions, partnership ideas, or just a trail report from your store — we read every message.
Get launch updates, early access, and the occasional useful e-commerce idea. No forest of spam.