Apps for independent Shopify stores

Small apps.
Moss-ive impact.

We craft focused, high-impact utilities that make e-commerce frictionless. Clever solutions, zero bloat.

M5★

Made for merchants
Bootstrapped with care

simpleusefulfriendly
MossyMoosey moose mascot and logo
Zero bloatJust what you need
Set & forgetBuilt to stay simple
In the clearing

Meet the herd.

Each app does one valuable job exceptionally well. Install in minutes, save time for years.

01
Winding mountain trail with forward and back arrows
Coming soonRevenue recovery

Backtrail

Dead ends become detours. Discount optional.

Broken product links and deleted pages strand shoppers on a 404. Backtrail quietly catches those dead ends and steers them back to a collection or homepage — and if you want, you can sweeten the return with a welcome-back code.

  • Catches storefront 404s automatically
  • Redirects to homepage or a collection you choose
  • Optional thank-you discount — on only if you want it
Join the waitlist From $9.99/mo
02
Moose antlers with colorful order tags
Coming soonOrder automation

Antler Tags

Smart order tagging, without the learning curve.

Automatically tag orders by value, customer status, or shipping country. Less manual sorting, fewer fulfillment mistakes, and a calmer back office.

  • Set up rules in under two minutes
  • Free tier for growing stores
  • Runs quietly in the background
Join the waitlist From $4.99/mo
Coming soonConversion tools

Lure

Genuine scarcity. No tricks, just inventory.

Show tasteful low-stock alerts driven by real Shopify inventory — counted only from the locations you sell online. No inflated totals from retail shelves your web shop can’t ship.

  • Online-only stock truth across locations
  • Genuine low-stock alerts customers can trust
  • Matches any storefront theme
Join the waitlist Simple, friendly pricing
03
Online-only stock truth Customer View
Wildlands Warehouse Online
3 units
Trailhead Shop Retail only
12 units
Wildlands Outfitters $64.00

Mossy Path Canvas Rucksack

Customer sees 3 available

Only 3 items left — counted from online locations only.

Our Philosoph-moose-y

One small friction point.
Solved perfectly.

Software shouldn't need a manual, a demo call, or sixteen settings screens. We build calm, dependable tools that earn their tiny spot in your stack every day.

01

Narrow by design

A single clear promise means faster setup and fewer surprises.

02

Quietly reliable

Set it, forget it, and get back to running your business.

03

Human support

Questions happen. When they do, a real person answers quickly.

Trail questions

Ask the Moose.

Curious about pricing, setup, or whether one of our apps is right for your store? Start here.

We respond fastUsually within one business day
When will the apps be available?

We're polishing the first releases now. Join the waitlist and you'll be among the first merchants invited to try them.

Will the apps work with my theme?

Yes. Backtrail and Lure run on your storefront, while Antler Tags lives in Shopify admin — all designed to work cleanly across modern themes.

Are there contracts or setup fees?

No contracts, no setup fees, and no surprise tiers. Our apps use simple monthly pricing and can be cancelled anytime.

What if I need help?

Reach out through the Say hello form. We keep our products focused so support stays personal, fast, and useful.

Say hello

Drop us a note.

Questions, partnership ideas, or just a trail report from your store — we read every message.

Fresh tracks, straight to your inbox

Be first on the trail.

Get launch updates, early access, and the occasional useful e-commerce idea. No forest of spam.